MIPTV: Content 360 cross-media competition
13 January, 2010
MIPTV’s fifth annual Content 360 cross-media competition is open for entries and has got some new, heavyweight category partners: the European Commission and France’s leading national broadcaster TF1.
New this year, the European
Commission, in partnership with leading online video platform Dailymotion,
will take part in Content 360 with its own category. Open to professionals
as well as to the general public, this new category will reward the best
video clips mixing EU archives with user-generated content and will award
the winner a 10,000€ cash prize. TF1 is joining the Content 360 founding
partners BBC, National Film Board of Canada and the Korea Communications
Commission, in creating a category in the competition: cross- media
advertising formats and techniques. Content360 is also launching a new ‘Next
Generation Audience Engagement' category. Up to 10 new companies or
freelance individuals will be chosen to pitch their ideas at MIPTV, based on
the originality and potential of their application or content to attract and
engage audiences via digital media.
details:
http://www.mipworld.com/en/MIPTV/conferences-and-events/content-360/
deadline: February 15 2010
